Abi Comber

Head of Brands and Marketing
British Airways

Abi Comber, British Airways’ Head of Brands and Marketing, launched a medal-worthy campaign during London’s 2012 Olympics, riskily urging Britons,...


Chris Holdren

Senior Vice President for Starwood Preferred Guest & Digital
Starwood Hotels

Chris Holdren, Senior Vice President for Starwood Preferred Guest & Digital, sees how technology...


Verchele Wiggins

Vice President, Global Brand Portfolio Leader
Holiday Inn Brand Family

Verchele Wiggins, the VP of Global Brand Management for Holiday Inn, has a tough but prestigious job....


Bruce Poon Tip

G Adventures

Though his company boasts 1,500+ employees and brings in $220 million annually, you won’t see “CEO” on Bruce Poon Tip’s resume – he leaves that to his...


Claudia Hoyos

General Manager

More than a tourism agency, Colombia.Co is a government-owned company highlighting Colombia’s potential for business, travel, and investment. Hoyos is...


Meryl Levitz

President and CEO
Visit Philadelphia

2013 was a year of milestones for Visit Philadelphia. The organization in charge of promoting the city of brotherly love had a name change (shedding the formal Greater...


Tariq M. Shaukat

Executive Vice President and Chief Marketing Officer
Caesars Entertainment

After joining Caesars Entertainment in 2012, one of the first things Tariq M. Shaukat did was change their digital...


Rob Torres

Managing Director of Travel

“Don’t just experience your company in your role, but as a traveler.” This comes from Rob Torres, Google’s Managing Director of Travel,...


Laura Esquivel Frampton

Director of Tourism, Belize
Travel Belize

The nation of Belize saw the amount of overnight arrivals to Belize jumped by nearly 11 percent in 2012, an impressive figure for a tiny nation that relies heavily on tourism...


Grégoire Champetier

Global Chief Marketing and Distribution Officer

Grégoire Champetier, the Global Chief Marketing and Distribution Officer for Accor, is in charge of developing the company’s design strategy...


Kathleen Tan

Chief Executive Officer
AirAsia Go

Seemingly everyone in the marketing end of the travel industry wants to make inroads into Asia. However, not too many people looking...


Faruk Çizmecioglu

Chief Marketing Officer
Turkish Airlines

Turkish Airlines again signaled its aspirations to be a major player in the international airline arena in 2013 through partnerships with...


Inga Hlin Palsdottir

Director, Tourism & Creative Industries
Promote Iceland

Promote Iceland’s Director of Tourism and Creative Industries Igna Hlin Palsdottir knows that Iceland faces steeper...


Vicki Varela

Managing Director
Utah Office of Tourism

Vicki Varela has described herself as being “in the persuasion business.” She built her career on convincing people to do things – including voting for a...


Phil McAveety

Executive Vice President and Chief Brand Officer
Starwood Hotels and Resorts

Phil McAveety isn’t afraid to do the work required to understand his company’s properties. That’s why he and his team...


Susan Helstab

Executive Vice President Marketing
Four Seasons

High-end brands have a habit of playing it safe, but Four Seasons has embraced digital marketing with the enthusiasm of a startup — helped along by the...


Ramon Jimenez, Jr.

Secretary of Tourism in the Philippines
It’s More Fun in the Philippines

“If you come to the Philippines and you don’t like what you see on land, just stick your head under...


Leslie Ferraro

Executive Vice President, Global Marketing and Sales
Walt Disney Parks and Resorts

In an interview with Forbes, Leslie Ferraro once said, “Throughout the history of Disney Parks, we have...


Cathy Tull

Senior VP Marketing
Las Vegas Convention & Visitors Authority

As Senior VP of Marketing for the Las Vegas Convention & Visitors Authority, Cathy Tull tries to make sure that not...


Kathleen Reidenbach

SVP Marketing
Kimpton Hotel & Restaurant Group

When Bill Kimpton founded his eponymous hotel group,


Marty St. George

SVP Marketing and Commercial
JetBlue Airways

Marty St. George, JetBlue’s senior vice president marketing and commercial, is charged with maintaining the sanctity of the JetBlue brand among its leisure...


Ivan Tan

Senior Vice President, Corporate Marketing & Communications
Changi Airport Group

Singapore’s Changi Airport is one of the world’s best – in fact, it’s been...


David Scowsill

President and Chief Executive Officer
World Travel and Tourism Council

As the chief executive of the World Travel and Tourism Council – an organization that represents the chief executives of the biggest...


Paul Hennessy

Chief Marketing Officer

American hotel websites typically put price before customer experience. Booking.com entered the U.S. market with its main objective being to get “booking right,” to...


Amy Curtis-McIntyre

Chief Marketing Officer

Airbnb helped change the accommodations landscape by connecting travelers directly with individuals who wanted to rent out their homes and apartments. And now,...


Per-Arne Tuftin

Director of Tourism
Innovation Norway

Innovation Norway strives to promote and support Norwegian businesses at home and abroad. As Director of Tourism, Per-Arne Tuftin takes the concept of...


Emily Scott

Vice President, Digital Marketing

Emily Scott brought both strong marketing and tech experience to KAYAK, the travel search site co-founded by former Expedia, Travelocity, and Orbitz...


Peter Duffy

Chief Marketing Officer

It doesn’t take long for a company to reinvent itself. That’s the unspoken mantra of Peter Duffy who, in just a little over two years, has taken the company in a new...


Jan Hutton

Chief Marketing Officer
South African Tourism

As Chief Marketing Officer of South African Tourism, Jan Hutton knows that the best way to market South Africa is to let South African people do the marketing...


Boutros M. Boutros

Senior Vice President Corporate Communication
Emirates Group

As the Dubai-based Emirates continues its trajectory toward becoming the world’s largest airline by 2020, the brand expands...


Chris Gabaldon

Chief Sales and Marketing Officer

A presence on Twitter is a virtual given for any hospitality corporation, but Ritz-Carlton also utilizes FourSquare to connect with hotel guests, who can “check in” at...


Noelle LeVeaux

Chief Marketing Officer
Dallas Convention & Visitors Bureau

Noelle LeVeaux wants you to consider Dallas. “People are neutral about Dallas and that’s the last thing we want,”...


Barbara Messing

Chief Marketing Officer

TripAdvisor’s Chief Marketing Officer Barbara Messing may speak for a brand that speaks to over 200 million unique users in 21 languages every month, but...


Nick Baker

Executive General Manager Marketing
Tourism Australia

It’s difficult to


Jonathan Pierce

Director of Social Media Communications
American Airlines

For today’s airline passengers, the customer experience no longer begins and ends at the airport. American Airlines’ Director of Social...


Helal Saeed Almarri

Director-General, Dubai’s Department of Tourism and Commerce Marketing
Dubai Tourism

As Director-General of Dubai’s Department of Tourism and Commerce Marketing, Helal Saeed Almarri plans to turn the...


Salam Al Shawa

Vice President, Corporate Communications
Qatar Airways

As Qatar positions itself as a global meetings destination, Qatar Airways becomes an increasingly important player. Salam Al Shawa is Qatar...


Jürg Schmid

Chief Executive Officer
Switzerland Tourism

When people think of Switzerland, they often think of clocks, chocolates, and the Alps; but when people think of Switzerland...


Bill Hornbuckle

President and Chief Marketing Officer
MGM Resorts International

Since becoming MGM Resorts International’s first-ever CMO in 2010, Bill Hornbuckle has headed up several programs focused...


Kirsten Lynch

Chief Marketing Officer
Vail Resorts

At Vail Resorts, Chief Marketing Officer Kirsten Lynch engages customers by letting them engage with each other. Social media is an...


Mike Tod

Chief Marketing & Customer Officer
Air New Zealand

On most planes, passengers barely notice pre-flight safety videos. On Air New Zealand,


David Doctorow

Senior Vice President Global Marketing

Owners and employees of small businesses have to travel, too. David Doctorow, Senior Vice President Global Marketing, Brand Expedia, found a...


Sandie Dawe

Chief Executive
Visit Britain

For Sandie Dawe, VisitBritain’s Chief Executive, the challenge isn’t about drawing attention to Britain, thanks to a royal wedding, the


John Wallis

Global Head of Marketing & Brand Strategy
Hyatt Hotels

Though John Wallis has been with Hyatt for over thirty years, neither he nor the company are complacent. Hyatt’s marketing campaign...


Will Seccombe

Chief Operating Officer

Visit Florida’s recent ad campaign brags that it “Must Be the Sun” luring travelers to the Sunshine State, but there’s more than solar power in Will Seccombe’s...


Julie M. Cary

Executive Vice President & Chief Marketing Officer
La Quinta Inns & Suites

As Executive Vice President and Chief Marketing Officer of the La Quinta hotel chain, Julie Cary focuses on delivering the...


Christian Mantei

Chief Executive Officer

Tourism is France’s largest industry, and as the CEO of France’s tourism development organization, Christian Mantei works to keep it that way by providing development...


Stephanie C. Linnartz

Executive Vice President and Chief Marketing and Commercial Officer

Stephanie C. Linnartz was promoted to EVP and CMO/CCO of Marriott International, which owns over 3,800 properties worldwide, in...


Rich Marnell

SVP of Marketing
Viking River Cruises

As river cruising has picked up in Europe, Viking River Cruises has carved out a larger piece for itself, growing from 20 percent of the market in 2007 to...


George Aguel

President and Chief Executive Officer
Visit Orlando

In 2013, George Aguel took over at the helm of Visit Orlando after over 20 years working at what might be the city’s most well-known company –...


Introducing Skift50

Today, we’re launching Skift50, our new franchise focused on the top executives in the global travel industry. With each Skift50 list, we’ll highlight the people that are defining and innovating across various sectors and...