Share This

Peter Duffy

Chief Marketing Officer

It doesn’t take long for a company to reinvent itself. That’s the unspoken mantra of Peter Duffy who, in just a little over two years, has taken the company in a new direction. Duffy updated the company’s digital marketing campaign by rebuilding EasyJet’s database. EasyJet had been relying on generic e-mail blasts, but now the company sends individually-tailored messages to passengers who did not book a flight during the same time period the year before. Duffy has also developed a web application targeted for younger travelers who may not have a destination in mind but still want to go somewhere.

Duffy’s efforts have not gone unnoticed. He was a nominee to receive the prestigious Award For Excellence from The Marketing Society. Before moving to EasyJet, Duffy worked for Audi as its marketing director.

Peter Duffy at LinkedIn

Read more about EasyJet

See how EasyJet ranks on SkiftIQ