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Claudia Hoyos

General Manager

More than a tourism agency, Colombia.Co is a government-owned company highlighting Colombia’s potential for business, travel, and investment. Hoyos is General Manager of the Colombia Country Brand, overseeing efforts to revamp Colombia’s image, relying on the single tagline, “The Answer is Colombia.” In April of 2013, Hoyos orchestrated a large scale event in New York’s Times Square, in which six uniquely Colombian experiences (like sighting humpback whales in the Colombian Pacific or exploring the real Medellin) were auctioned by way of a mobile app – with the help of Latin Grammy-winner Fonseca and coffee mascot Juan Valdez. has also partnered with Equitable Origin (EO), the first stakeholder-based, independent social and environmental certification for the oil and gas industry, to ensure that Colombia’s emerging gas and oil industry operates responsibly. Colombia.Co’s name reflects this forward-thinking sensibility, relying upon Colombia’s ISO code, “.co”, to spotlight the country as “modern, contemporary and very digital.”

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