Vice President, Global Brand Portfolio Leader
Holiday Inn Brand Family
Verchele Wiggins, the VP of Global Brand Management for Holiday Inn, has a tough but prestigious job. Wiggins is in charge of managing and extending the image and brand of one of the more legendary names in the travel industry. Her success in doing so has been recognized throughout the industry. The company won the J.D. Power and Associates Award for Customer Satisfaction in both 2011 and 2012. “A lot of our competitors speak to consumers in a much more functional way in terms of the benefits they provide. That’s certainly something important to us, but it’s the emotional approach we take that consumers tell us makes them more comfortable and makes them choose Holiday Inn,” Wiggins says.
Wiggins graduated from Clark Atlanta University. She has worked at the vice president level for InterContinental Hotels since 2005. She was recently appointed to the board of directors for the Association of National Advertisers.