Executive Vice President Marketing
High-end brands have a habit of playing it safe, but Four Seasons has embraced digital marketing with the enthusiasm of a startup — helped along by the deep pockets of a luxury hotel chain. It’s website, launched in 2012, incorporated destination guides, TripAdvisor reviews, and “Local Experts” advice from staff from across the brand’s 92 properties. In addition to traditional marketing duties, Helstab also overseas a digital media portfolio that includes Have Family Will Travel, Concierge Recommends, the food site Taste, one for weddings, and sites that target Brazilian, Russian, and Spanish-language travelers.
Helstab joined Four Seasons in 1987 after eight years at McCann-Erickson. She joined as Director of Advertising and Promotion and held multiple positions until she reacher her current one in January 2009.
Read Skift’s interview with Susan Helstab: “What Four Seasons Knows About Digital That Every Hotel Needs to Learn”