Senior Vice President, Corporate Marketing & Communications
Changi Airport Group
Singapore’s Changi Airport is one of the world’s best – in fact, it’s been named “World’s Best Airport” several times since it opened in 1981. And as Changi Airport Group’s SVP of Corporate Marketing & Communications, Ivan Tan makes sure that everyone knows it. He’s led this innovate airport in equally innovative marketing efforts, including one of the world’s strongest airport social media presences – even though Changi started its social media presence rather late, in 2009, they surpassed Amsterdam Schiphol in Facebook likes this fall.
Tan also oversees the airport’s advertising, including 2013’s “Rethink Travel” campaign, which highlighted Changi’s unique attractions, including a butterfly garden, an impressive art collection, and Singapore’s tallest slide. Says Tan, “Our new campaign shows that Changi is more than just a leg of your journey – it is where your holiday begins.”