Senior Vice President for Starwood Preferred Guest & Digital
Chris Holdren, Senior Vice President for Starwood Preferred Guest & Digital, sees how technology has changed the experience for hotel guests. In 2013 Starwood announced a new app for the iPad that heightens the guest experience for customers loyal to the company brand. The app allows members to access all account information detailing points and benefits, connects users to hotel information before a guest’s arrival, and allows for one-click booking for over 1,100 Starwood properties.“Travel is inherently mobile and the rapid advancements in technology enable us to extend the personalized experience guests receive in our hotels to their most personal devices,” Holdren said.
Holdren has worked in his position at Starwood since 2001. Previous to that, he spent five years working in various positions for Walt Disney. He has overseen the previous development of apps used for other mobile devices that have further connected guests to the Starwood brand.