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Bruce Poon Tip

Founder
G Adventures

Though his company boasts 1,500+ employees and brings in $220 million annually, you won’t see “CEO” on Bruce Poon Tip’s resume – he leaves that to his tour guides, who are known as “Chief Experience Officers.” Poon Tip is G Adventure’s Founder, Captain, and he’ll also allow you to call him its Honey Badger. G Adventure’s tours combine the security of a group with enough freedom and independence to create an authentic local experience for its customers, across all seven continents.

Poon Tip founded G Adventures as a 22 year-old backpacker in 1990. He prioritized sustainability, and has founded a nonprofit, Planterra, whose mission is to support “sustainable social and environmental solutions in destinations travelers love to visit.” Says Poon Tip, “I am a firm believer that the benefits of tourism far outweigh the negative, because if it is done right, it can transform economies of some of the poorest countries in the world.”

Bruce Poon Tip on LinkedIn

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