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Barrie Seidenberg

Chief Executive Officer
Viator

Viator CEO Barrie Seidenberg joined the company in 2005 after a stint from 1995 to 2000 as Chief Marketing Officer at Preview Travel, one of the first online travel ventures, which was acquired by Travelocity in 2000. She’s since grown Viator.com into one of the top online resources for tours and other travel activities worldwide.

A graduate from Stanford’s MBA program, Seidenberg says Viator is poised for continued growth. “As for the future, Viator is focused on strategic initiatives that we believe have greater potential to accelerate our already formidable and organic growth, build the strength of the Viator brand, and deliver the best local experiences possible for travelers,” Seidenberg says. Before Preview, she held senior-level positions with Williams-Sonoma and American Express.

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