Chief Marketing Officer
Airbnb helped change the accommodations landscape by connecting travelers directly with individuals who wanted to rent out their homes and apartments. And now, Airbnb’s CMO Amy Curtis-McIntyre is changing how the company reaches the 9,000,000+ guests who use Airbnb in 192 countries. Since joining the company in March of 2013, Ms. Curtis-McIntyre has headed up several efforts, including advertising and brand awareness for major events like the World Cup, creating “pop-up” rooms designed by celebrities in Los Angeles, and commissioning “short films” that could be used as commercials — including one created by users with the video app Vine. Moving into 2014, she plans to ramp up awareness-based marketing for Airbnb, including expanding to Asia and South America.
Previously, Curtis-McIntyre served for two years as the CMO of Old Navy — but she does have a strong background in travel, having also served as JetBlue’s CMO and head of brand marketing at Hyatt.